![]() Maybe you will have to reach out to a designer or someone with video knowledge, maybe even a copywriter… and you need to have a budget for this! Don’t fall into the trap of trying to do everything yourself! 6. Once you know what content you want to create, do you know how you will actually do it? Remember that you need to have some social imagery to help bring your articles to life, and that videos are the star player for driving clicks, opens and impressions. Who will be involved in the content creation? ![]() You could write articles or create videos that talk about how to prepare for vacation, or if you really have a deep insight into a destination why not showcase your expertise? 5. ![]() Make sure that you have a yearly calendar drafted which highlights which destinations and products you should be promoting throughout the year, taking into consideration the booking and travel window for each customer type.Īpart from promotional content as mentioned in question 3, think about other types of content that will of interest to potential customers. Knowing what your customers like, where they want to go and when they want to travel is vital if you are to showcase your offering in the relevant manner. How do I plan promotional campaigns?Ī big part of your content, especially for existing customers, is to launch promotional campaigns via social networks. What will happen once people have engaged with your content? You need to ask yourself if your website is up-to-scratch with the relevant content and user experience (UX) so that you can either convert your leads into customers or get your existing customers to contact you quickly and easily. Do I need anything else apart from social media accounts? This simple question helps you guide everything, from the channels you will use to the content that you create. The very first question you have to ask is “Why am I doing this?”. But what are the key questions that you should be asking yourself before you even begin? Well, here at Bedsonline we have 9 burning questions that must be considered when you are stepping into social media… This race simply must be run with social media marketing by your side. As a modern travel agent, your race is to get to new and existing customers with engaging content so that they all see the benefits of confiding in a travel guru as opposed to using the OTAs.
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